Broker Blog

If you are a broker who services business owners through employee-related insurance needs, you know how quickly relevance must be established. The employee benefits landscape continues to shift, and pressure comes from every direction. Clients expect premium employee benefits at competitive rates, while renewal periods bring heightened scrutiny and little margin for error. At the same time, broker reputations are often tied to service outcomes they do not directly control. For brokers evaluating a broker-friendly PEO, the right partner must strengthen employee benefits, protect credibility and support long-term relationships. PrestigePEO was built to address these necessities. The model focuses on outcomes that matter most to brokers and their clients: strong employee benefits, reliable service and structural protections that safeguard broker relationships. By design, PrestigePEO operates as a low-risk, high-value partner brokers can rely on with confidence. In this article, you will see how: Brokers who touch PrestigePEO gain from employee benefits that are competitive, predictable and easy to position Personalized service supports both the client experience and broker credibility Clear structural decisions protect broker relationships and long-term commissions A consistent partnership model supports growth without added operational strain Employee Benefits Built for Broker Confidence Employee-related insurances and compliance insulation sit at the center of most broker-client relationships. In a competitive labor market, businesses need benefit offerings that help them attract and retain talent, yet many businesses struggle to compete with larger employers. PrestigePEO helps close that gap. By pooling employees across many businesses, PrestigePEO helps businesses access benefit options typically available to larger employers, giving brokers confidence when positioning plans with clients. Employee benefits are positioned as a strategic advantage rather than an add-on. Predictable pricing and clear plan design allow brokers to guide conversations with clarity, reinforcing trust when clients are most focused on value. These outcomes are the result of deliberate decisions around long-term carrier relationships, sustainable growth, and broker-friendly pricing structures. The focus remains on creating benefit programs brokers can feel comfortable about year after year. Personalized Service That Protects Broker Credibility Service quality directly affects broker reputation. When service breaks down, brokers are often left managing frustration and rebuilding trust. Call centers, rotating contacts and inconsistent support introduce risk that brokers cannot afford. PrestigePEO’s service model is built to reduce that risk. Brokers and their clients work with dedicated Human Resources Business Partners, supported by certified specialists across employee benefit, payroll and compliance, ensuring questions are handled by professionals who know the account and the subject matter. This approach prioritizes accountability over volume, long-term relationships over rapid expansion and consistency over transactional support. Personalized service protects the broker’s credibility while ensuring clients receive timely, informed guidance. Reliable service strengthens broker-client relationships, improves retention and supports long-term stability. Brokers can move forward knowing their clients are supported by a team that reflects positively on their recommendations. Broker Protection by Design, Not Policy Exception One of the most significant risks brokers face is loss of account control. Being bypassed, displaced or exposed to Broker of Record letters can [...]

Pet insurance is more than just a “nice-to-have” benefit to modern employees. It reflects the growing role pets have in people’s lives and overall well-being. For brokers, this trend is an opportunity to stay ahead of client expectations and help businesses build more modern benefits packages. This is why you need clear data and talking points to demonstrate its importance. Employers are always seeking fresh, meaningful ways to improve engagement and retention without significant cost increases. By providing you with the context, insights and data you need, PrestigePEO will help you confidently discuss pet insurance as a strategic voluntary benefit that enhances culture, supports recruitment and retention and helps employers stay competitive. In this article, you will see how: More businesses are recognizing the importance of pets in employees’ lives. Gen Z is leading the way in pet ownership, and pet insurance is a meaningful perk to them. Research shows that including pet insurance in benefits packages can make employees feel more valued and appreciated, leading to higher job satisfaction and loyalty. Brokers have a wonderful opportunity to meet client needs and stand out by offering pet insurance, showing they truly understand what matters to employees. PrestigePEO supports brokers with the tools and knowledge they need to incorporate pet insurance into benefits packages. Why Pet Insurance Matters Now People consider their pets to be integral members of the family today. This change has been reflected in their workforce expectations, as employees seek benefits that support their holistic well-being, which includes pet care. Generational trends are playing a role; Gen Z, which by 2030 will comprise 30% of the workforce, is known for prioritizing pet ownership and is more likely to view pet insurance as a valuable benefit. Thus, demand for pet insurance is expected to grow. You can see this shift in the way people are allotting their resources. According to the American Pet Products Association, pet spending in the U.S. is expected to reach $157 billion, a testament to the importance of pet care. This cultural shift is mirrored in the workplace, where employees increasingly seek employee benefits that reflect their lives and values. The COVID-19 pandemic dramatically accelerated pet ownership in the U.S. The bond between pets and their human companions has strengthened as people continue to work from home, leading to an increased focus on pet health and well-being. As a result, employees are more likely to view pet insurance as a benefit that provides peace of mind and financial security. What Brokers Need to Know: The Data BenefitsPRO highlights the rising demand for pet insurance, which states that 51% of employees consider pet insurance a top benefit. Companies that offer it have seen a marked increase in employee satisfaction and retention, with almost a third of pet owners saying they are more likely to stay with an employer that offers pet benefits. These figures underscore the importance of pet insurance in today’s employee benefits landscape and provide you with compelling data to present to clients. According [...]

Navigating the complexities of the Affordable Care Act (ACA) and ACA employer mandates can be challenging for small and medium-sized businesses (SMBs). As a benefits broker, your role is essential in helping employers stay compliant and make informed…

Navigating the complexities of the Affordable Care Act (ACA) and ACA employer mandates can be challenging for small and medium-sized businesses (SMBs). As a benefits broker, your role is essential in helping employers stay compliant and make informed…

Open enrollment can feel like a race against the clock. Between tight deadlines, evolving compliance requirements, and rising expectations from clients, many brokers end up buried in administrative work when they should be focused on building lasting….

Open enrollment can feel like a race against the clock. Between tight deadlines, evolving compliance requirements, and rising expectations from clients, many brokers end up buried in administrative work when they should be focused on building lasting….